Marketing consultant

Get clarity, structure and consistency for your marketing

MARKETING ADVICE AND CONSULTANCY
Hi, I’m Margaret Robertson, a professionally trained marketing consultant with over 25 years commercial experience. I  provide senior level marketing expertise to help businesses succeed.
From strategic planning to implementation, my expertise has also been called up on to provide complementary support and coaching for in-house teams.   
What sets me apart? My consultancy is backed by a real life understanding of what works and delivers results built up over many years of implementation. I work fast and instinctively and have a clear vision of what success looks like.

How can I help your business?

Interim support for a new project or during a period of business transformation
Strategic support on the development of a new marketing plan 
Consultancy and mentoring to an in-house team
INTERIM MARKETING RESOURCE
  • Marketing leadership 
  • Coaching and mentoring 
  • Support with marketing recruitment
  • Marketing project management
  • Agency selection and briefing
  • Marketing strategy
CONSULTANCY
  • Marketing audit/review
  • Marketing project management 
  • Marketing planning
  • Business transformation 
  • E-commerce strategy development 
  • Social media strategy and advice on implementation 
  • CRM and email marketing
  • Agency management and selection
SECTOR EXPERTISE
  • Travel
  • Leisure
  • Charity/not for profit
  • Visitor attractions
  • Health and wellbeing
  • Professional Services
  • International e-commerce
  • Tour operating

EXPERIENCE

For over 25 years I’ve helped to raise the profile and deliver commercial results for a variety of organisations, working in both consultancy and senior marketing roles with SME’s, travel brands, events & visitor attractions, professional services and charities. 
For eight years as European Marketing  Director at Canvas Holidays I led the team who delivered consistent commercial results through successful integrated marketing and a programme of digital transformation.
With experience of working in large and small organisations and in executive and non executive roles – I have a depth of knowledge to call on. I’m proud to call myself a marketing generalist with broad experience and if I don’t have the answer I have a wide network of specialist partners to call on
My first hand experience is backed my professional training. I’m a fellow of the Chartered Institute of Marketing and regularly attend industry events on best practice as part of my continuous professional development.

TESTIMONIALS

SME marketing mentoring
Margaret provides invaluable mentorship in marketing fitnaturally. I relish her warm, thorough and practical approach, and her extensive marketing knowledge and experience. She helps me to see opportunities to add value to our service and products in ways I would normally overlook or be unaware of. Her expertise lead me to revamp the way I promote fitnaturally and communicate with my clients.

Sally – Owner at Fitnaturally 

Coaching and leadership
Margaret’s change management skills are second to none., She steers her teams to meet and exceed their KPIs and objectives in the face of challenges. I highly recommend Margaret as a colleague, mentor, manager and business leader.

Heather Reekie – Sales and Marketing Director, Rabbies Trail Burners

Digital transformation and strategy
Margaret is an exceptionally skilled marketer. She fully embraced the digital revolution and steered Canvas from a traditional marketing approach to a platform that embraced the full spectrum of digital, from paid search to social media and everything in between. She was the key driver of making Canvas an online player without forgetting the traditional values of the business. Margaret is a great team player and would be a valuable addition to any business.

Simon Allan – Simon Allan Consulting

Digital transformation and strategy 
Margaret is a top-notch marketer, with an eagle-eye for detail, and a keen focus on ROI. She leads her team from the front with the simple goal of delivering what the business needs, while ensuring they learn and grow professionally. She directed a huge amount of improvement for Canvas web and e-commerce. 

Paul Carter – CEO Hotelplan 

International and matrix working
Margaret is a highly experienced marketer who always put customer thinking first. She always looks for marketing innovation to optimize marketing mix, grow efficiency and realise business results. She led Canvas in many digital and brand developments.
Working with Margaret in a dotted line work relationship from the Dutch office, she always had an eye for international differences and was a great sparring partner to develop the business. Working with Margaret was a true pleasure.

Marion Steenbergen – Manager Marketing and Sales, Landal Greenparks Belgium

GET IN TOUCH

Let’s talk about how I can help your business – call or email to schedule a free initial consultation. 

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